Mobile World Congress, Barcellona
Simpler, Better and Smarter Mobile Lifestyle Products.
In a press conference today at the Mobile World Congress, ALCATEL ONE TOUCH announced its 2010 results and outlook for 2011. With an unprecedented 125% year-over-year growth, marked by sales volumes exceeding 36 million units, ALCATEL ONE TOUCH is now the fastest growing major mobile vendor in the world.
"We are currently outpacing our competition, and believe that this growth is sustainable, as long as we keep our eye on the needs of our customers—providing them with the relevant products to support their mobile lifestyle." stated George Guo, CEO, TCL Communications, commenting on the company's business results.
Mr. Guo also discussed the introduction of the new ALCATEL ONE TOUCH brand: "This is an important and strategic step for us. We want to create a stronger connection to our customers, and communicate this through our new brand, superior design and smarter products".
ALCATEL ONE TOUCH makes mobile technology and services simple and accessible with a wide range of colorful and innovatively designed products that are easy-to-use, loaded with technology and smartly priced. Simple. Different. Smart. ALCATEL ONE TOUCH offers a variety of mobile products so consumers can select the best phone for their needs and desires with features that correspond to their individual lifestyles.
"We believe in bringing people simplicity and value-smart designs at even smarter prices. Our goal is to help our customers with relevant and easy-to-use technology so they can manage their world and their lives in ONE TOUCH." shared Vittorio Di Mauro, Vice President, Marketing, ALCATEL ONE TOUCH.
The new product line up introduced at the 2011 Mobile World Congress demonstrates this new direction with 5 ranges of products:
Explore and connect to the world! A shortcut to your friends, a widget to your network, ONE TOUCH to your community. Fall in love with the amazing world of Android, right out of the box. Our phones come pre-embedded with ready-to-use apps so you can enjoy them straight away. And as your confidence grows, so you can your family of apps. For friends, for fun, for tools to live your life better, for whatever your heart desires – just get apps.
Getting apps is easy and friendly with the ONE TOUCH 990! With a large 3.5" capacitive display, the ONE TOUCH 990 is the new ANDROID 2.2 based device. It will enable you to enjoy the flexibility of mobile internet with more than 20 pre-embedded applications. The strength of the ONE TOUCH 990 is also in its features, such as compatibility with 3G+ HSDPA, 5Mpxl camera with flash & auto focus and micro SD slot up to 32GB. Available in May 2011.
Other exciting products available in the range like the: ONE TOUCH 910, ONE TOUCH 908, ONE TOUCH 890 and ONE TOUCH 891 will all be launching over the next couple of months.
Just Add Friends
Active messaging becomes a lifestyle with Just add friends mobiles. Full keyboard for messaging. Social Networking, e-mail and more. Warning: it might be addictive! Switch on chat, share, join. Express yourself. Widen your social circle. Get closer to the people you care about. Put your favorite social networks and instant messaging right at your finger tips. It’s all there for the talking. Quickly. Instinctively. Straightforwardly.
With the ONE TOUCH 803, just add friends! An all-in-one model boasting the speed of a Qwerty keyboard and the convenience of a 2.4'' touch screen. Through Edge connection, it provides you with central access to mailboxes, instant messagers and social networking sites. It's the ideal way to stay in touch with your community. At your fingertips, you will have access to a 2Mpxl camera, the FM radio and up to 16GB of your favourite music. Available in May 2011.
Other exciting products available in the range like the: ONE TOUCH 900, ONE TOUCH 888, ONE TOUCH 808, ONE TOUCH 807, ONE TOUCH 806, ONE TOUCH 803, ONE TOUCH 819 and ONE TOUCH 585 will all be launching over the next couple of months.
Keep in Touch
Touch, discover, connect and share. A shortcut to your social networks. A widget to your updates. A moment to your status. An instant to photo share. Simply touch for your phone, your way. Explore and connect to the world. Directly. Instantly. Easily. Intuitively.
With the ONE TOUCH 905, the 2.8'' touch screen, 2Mpxl camera and push email function will keep you up to date with your community via 3G access wherever you may be. Available in April 2011.
Other exciting products available in the range like the : ONE TOUCH 818, ONE TOUCH 710, ONE TOUCH 706 and ONE TOUCH 602 will all be launching over the next couple of months.
You like to talk? You love to text? You enjoy your music as you go? You love to capture and share moments of your life? Sometimes more is simply too much. Making calls should never be complicated. Sometimes simple is simply all you need. Because making calls shall never be complicated, get all what you need at one click.
With its 1.8'', 65k colour screen, the ONE TOUCH 355 is the phone for those who are looking for contemporary design and fun features at an affordable price. To make sure you don't lose the thread with your friends, the text chat function enables you to scroll through the log of each of your conversations. Additional features like a VGA camera, music player & FM radio RDS make the ONE TOUCH 355 stand out. Already available.
Other exciting products available in the range like the : ONE TOUCH 690, ONE TOUCH 665, ONE TOUCH 506, ONE TOUCH 385, ONE TOUCH 361, ONE TOUCH 330, ONE TOUCH 306, ONE TOUCH 217, ONE TOUCH 213, ONE TOUCH 117, ONE TOUCH 113 and ONE TOUCH 112 will all be launching over the next couple of months.
Speed it Up!
Because being connected on the go is a must. With our internet keys, enjoy the net wherever you are. It's easy, simple and fun. For business, fun or entertainment, there's an option for everyone, a design for each lifestyle. The range offers a wide range of speed up to 28 Mbps!