ALCATEL ONE TOUCH official sponsor of the Tour De France
ALCATEL ONE TOUCH is, for the second year, proud to take part as official partner in the big adventure that is the Tour de France. The tone of the 2011 edition met with all expectations and has lead us to be the ‘official mobile phones’ for the Grande Boucle and the Classic races organized by Amaury Sport Organisation throughout the year.
The shop window which we enjoyed, with regard to media coverage – in France and overseas alike, via our logo on all televised broadcasts – combined with high visibility in the Meld, perfectly matched our brand objectives.
Sharing this unique event in the sporting world with the public, our clients and our teams, provided us with the chance to strengthen the links which we forge on a day-to-day basis.
Emotion, proximity, sharing, performance – these common values with the Tour de France are the DNA of the services we provide, our products and of the different transactions which we conduct within the framework of our partnership.
Emotion - through the hospitality programmes and the programmes leading up to the race, organized for each of the stages which was experienced by all those people invited, all over the world, was an unforgettable experience.
Proximity - through the ALCATEL ONE TOUCH Caravan which provided special contact with the millions of spectators at the road sides. Sharing - underlined by the considerable presence of social networks, in particular dedicated pages on Facebook, which provided the chance to discover and communicate all the ‘great plans’ of the 21 stages of the Tour de France.
Eager to see you again and to experience intense moments of emotion together, on behalf of ALCATEL ONE TOUCH, I wish all the players in the 2012 edition, a superb Tour de France!
Be simple, be different, be smart!
Ludovic LERAY, Sponsoring and Communication Manager
For further information or to receive the press file, please contact:
Communication & Sponsoring Assistant
TCT Mobile Europe
Office: +33 (0) 1 46 52 61 53
Mobile: +33(0) 7 87 86 06 23
Fax: +33 (0) 1 46 52 60 84