Mobile World Congress - ALCATEL ONE TOUCH SCRIBE series: A (big) window to a world of creativity

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25 February 2013, Barcelona - Mobile World Congress – TCL Communication, designer and manufacturer of ALCATEL ONE TOUCH branded mobile devices, shares details of two phones built to inspire life’s projects, dreams and schemes. Joining the ONE TOUCH SCRIBE HD is a new addition to the series: the ONE TOUCH SCRIBE EASY. Hot on the heels of the groundbreaking older SCRIBE sibling, the ONE TOUCH SCRIBE EASY brings many impressive creative tools, including a magnificent 5-inch screen, to a broader, younger audience. Both come in a choice of bright colours for ultimate expression.

The SCRIBE family Create, play or work. Scribble, doodle or sketch. Everything becomes possible with a SCRIBE in hand – just turn it on and watch as imagination takes over.

All ONE TOUCH SCRIBE phones feature big 5”screen to the world; all the apps needed to get creativity flowing; sleek touch pens to easily capture and express ideas; and each one is snuggly protected by the ultra-handy, ultra-stylish, ultra-wow MagicFlip. Who says practicality and style don’t mix?

ONE TOUCH SCRIBE EASY offers a big 5” screen to the world and an inspirational set up to help create and share – it’s the perfect set up to uncover hidden talents.

The ONE TOUCH SCRIBE EASY is the perfect canvass for capturing flashes of genius on the move – it’s super-responsive, fast, and comes with a handy touch pen to scribble directly on the screen. It will even recognize handwriting, making it perfect for taking notes.

The magnetic MagicFlip makes sure this creative partner stays in a perfect, scratch-free state no matter how much adventuring is done.

Available colours: Flash Red, Fresh Blue, and Flash Yellow.

The facts and stats:

  • A magnificent 5 inch WVGA screen
  • It’s fast – thanks to the Dual CORE 1.2 GHz processor
  • It has always-shiny glass thanks to a special oil and fingerprint proof glass panel and magnetic MagicFlip cover
  • Fabulous sound – HD sound
  • Packed with creative Apps – Scribe note for note taking and sketching, including handy handwriting recognition; Montage movie maker app – record, cut, add a soundtrack and become an instant star; all the usual social media suspects like Facebook and Twitter – if it’s worthy, it’s already pre-loaded
  • Comes with: Dedicated touch pen and magnetic MagicFlip
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The ONE TOUCH SCRIBE HD is the perfect SCRIBE for those that live online – it’s created for a super-fast online connection and the HD screen provides the perfect canvass for true-to-life videos and photos. The Wi-fi display let’s budding film-makers not only create a movie but host a premier on their lounge-room big screen, all from the palm of their hand.

This version offers the seed boost of a quad-core - with the ONE TOUCH SCRIBE HD you won’t skip a beat while connected.

The ONE TOUCH SCRIBE HD comes with the magnetic MagicFlip, for ultimate protection without sacrificing style.

Available colours: Flash Red, Flash Yellow, Pure White or Black.

The facts and stats:

  • Fast online experience – 3G+ connection up to 42Mbps
  • It’s got a magnificent, shiny 5 inch HD 720p resolution screen
  • It’s super fast – thanks to the quad-core 1.2GHz processor
  • It has always-shiny glass thanks to a special oil and fingerprint proof glass panel and magnetic MagicFlip cover
  • Quality camera – 8 megapixel camera with an HD 720p front camera, while supporting an HD video recording and playback at 1080p
  • Packed with creative Apps – Scribe note for note taking and sketching, including handy handwriting recognition; Montage movie maker app – record, cut, add a soundtrack and become an instant star; all the usual social media suspects like Facebook and Twitter – if it’s worthy, it’s already pre-loaded
  • Comes with: Dedicated touch pen and magnetic MagicFlip
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For further information or to organize a handset trial please contact:

Spencer Douglass
ALCATEL ONE TOUCH
852.5463 9484
Spencer.douglass@tcl.com

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26 February 2013, Barcelona - Mobile World Congress – TCL Communication, designer and manufacturer of ALCATEL ONE TOUCH branded mobile devices, unveils four high-performance smartphones built for the style conscious. The series includes the ONE TOUCH IDOL X, ONE TOUCH IDOL ULTRA, the ONE TOUCH IDOL and the ONE TOUCH STAR, each in a choice of stylish colours for every taste.

Since CES, the applauded ONE TOUCH IDOL ULTRA and the ONE TOUCH IDOL have enjoyed successful launches across the globe, both with strong sales and robust distribution. Along with this update, ALCATE ONE TOUCH unveiled the ONE TOUCH STAR, revealing another great quality technology, high-value handset for the mass market. The compact, super-sleek ONE TOUCH STAR has been developed for those looking for a good looking smartphone that doesn’t compromise on performance.

Looks really do matter. These four phones prove it’s possible to be sexy on the outside and smart on the inside. ALCATEL ONE TOUCH has answered the call for head-turning phones that don’t disappoint when it comes to performance.

This series is for those that value good taste, great design and frolicking with fun colour.

The ONE TOUCH STAR is super compact, super stylin’, sleek design with a large, bright screen and enough grunt to satisfy even the busiest of party people.

Perfectly created to fit in every pocket, the ONE TOUCH STAR has a truly premium look for the style-conscious. The Brushed Aluminum finish, partnered with always-shiny glass delivers this phone firmly into the style realm.

Already on the best-dressed list, the ONE TOUCH STAR’s colourful Cranberry Pink phone had established an online fan base before it was officially launched!

The ONE TOUCH STAR also delivers an impressive edge-to-edge screen design. All that screen is filled with a brilliant 4 inch AMOLED display, perfect for playing back HD videos taken on the phone. And with it all running on a dual-core 1GHz processor, you’ll have no problem enjoying all it has to offer at once.

Available in White, Silver, Gun Gray and the incredibly infectious Cranberry Pink.

The facts and stats:

  • Edge-to-edge screen – a brilliant 4 inch AMOLED display
  • It’s fast – thanks to the dual-core 1 GHz processor
  • Stylish look - Brushed Aluminum finish
  • Quality camera – 5 megapixel camera and 720p HD video capabilities
  • Fabulous sound – HD surround sound
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Launched at CES in January, the ONE TOUCH IDOL ULTRA has been embraced by operators across the globe and is experiencing strong distribution support and initial sales internationally.

The ONE TOUCH IDOL ULTRA puts the ‘super’ in super slim smartphones, now this fashion favourite has some brand new looks – five new bright colours!

The ONE TOUCH IDOL ULTRA is luxuriously designed with refined details, and a light-weight ergonomically designed casing that you’ll fall in love with after a single touch.

Proving beauty is more than skin deep, the ONE TOUCH IDOL ULTRA delivers it's best work once switched on. Echoing a mini-cinema, the crystal clear, 4.7-inch HD AMOLED display delights the eye with bright colours and the deepest blacks. Perfect for watching HD videos or your favourite photos.

The ONE TOUCH IDOL ULTRA packs an 8 Megapixel camera and powerful punch to drive all this amazing activity - a dual-core 1.2GHz.

Available colours: Black, Red, Flash Yellow, Turquoise, Green, Fresh Rose.

The facts and stats:

  • It’s got a magnificent 4.7-inch HD 720p AMOLED resolution screen
  • It’s super slim – at 6.45mm it’s the super model of the series
  • It’s super fast – thanks to the dual-core 1.2GHz processor
  • Quality camera – 8 megapixel camera with an HD 720p front camera
  • Well protected – by a special anti-grease oleophobic coating
  • Comes with premium packaging and accessories
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Light as a feather and skinny as a catwalk model, this original IDOL stands its ground as a style icon in it’s own right. Right after summer, a LTE version will be available through selected carriers around the world, delivering a lightening-speed online experience in an even slimmer form-factor.

The ONE TOUCH IDOL offers an over-sized 4.7-inch screen and the IPS display features deep and strong colours to browse the latest sites and shop the latest looks. The brushed aluminum finishing cues premium from the outside and the 8 megapixel HD camera delivers high-technology visuals from the inside.

And, at a mere 110g you won’t even notice you’re carrying this featherweight of the family!

Available colours: Silver, Cranberry Pink, Slate, Red, Magic Blue, Mint Green.

The facts and stats:

  • It’s got a magnificent 4.7-inch QHD IPS screen
  • It’s slim – at only 7.9mm
  • It’s super fast – thanks to the dual-core 1.2GHz processor
  • Quality camera – 8 megapixel camera
  • Well protected – by a special anti-grease oleophobic coating
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Sexy on the outside, smart on the inside. Leading the series, the ONE TOUCH IDOL X is a visual seductress from afar and doesn’t disappoint up close. The ONE TOUCH IDOL X offers a super slim silhouette (just 7mm thin) and a refined, yet tactile outer case fronted by a sleek black chrome finish.

The temptation doesn’t ease once the handset is turned on, the ONE TOUCH IDOL X delivers even more in performance than it does in design. It comes alive with a blazing 1080p Full HD display, not one pixel is visible to the human eye. The striking edge-to-edge display sets this phone apart and places it firmly on the innovative smartphone scene – a record 2.4mm border means no space is left unused.

The ONE TOUCH IDOL X isn’t just a pretty face, it is jam-packed with performance enhancing features led by a quad-core and 4G capabilities for a seriously smooth smartphone experience and fast Internet connectivity. It also offers an 8* Megapixel camera for great quality videos and photos.

Available colours: Black, Red, Flash Yellow, Turquoise, Green, Fresh Rose.

The facts and stats:

  • It’s super thin - just 7mm
  • It’s super good-looking – with a borderless feel and edge-to-edge screen
  • It’s super fast – thanks to the quad-core 1.5GHz processor you can multitask til your heart’s content
  • It’s got a magnificent, shiny screen – 5” 1080p display for watching Full HD videos and comfortable browsing
  • Quality camera – 8* megapixel rear camera and a 1080p front camera, supporting Full HD video recording and playback
  • Fast online experience with 42Mbps speed

*Note: 13 megapixel model to be available in select markets


For further information or to organize a handset trial please contact:

Spencer Douglass
ALCATEL ONE TOUCH
852.5463 9484
Spencer.douglass@tcl.com

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27 February 2013, Barcelona - Mobile World Congress – TCL Communication, designer and manufacturer of ALCATEL ONE TOUCH branded mobile devices, unveils three new smartphones: ONE TOUCH FIRE, ONE TOUCH SNAP and the ONE TOUCH SNAP LTE. These three new handsets were revealed at Mobile World Congress 2013 and form part of ALCATEL ONE TOUCH’s new suite of 13 smartphones.

Simplicity is a choice, these phones make technology accessible and easy for first time users. They’re perfect for those who believe you shouldn’t need a PhD in computer science to be able to use a smartphone.

But be warned - simple doesn’t mean basic. ONE TOUCH phones in this series have hidden super powers, like quad-core processors and world-first operating systems. Check them out!

Got game? The ONE TOUCH SNAP certainly has. This little pocket-rocket packs a serious punch with the power of a quad-core 1.2 GHz processor, 42Mbps network speed and Wi-Fi display for big screen playbacks.

The ONE TOUCH SNAP is the super power of the series, it’s perfect for gaming or heavy lifting applications that need heightened processing power and a larger screen.

Sporting an 8 megapixel camera (2 megapixel at the front), it’s perfect for first-timers - a great introduction to the joy and creativity a smartphone can foster.

The ONE TOUCH SNAP comes in three colours: Silver, Cloudy and White.

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The ONE TOUCH SNAP LTE’s super power is lightening-speed 4G LTE Internet access. Great for online gaming, especially with the Wi-Fi display capabilities.

Speaking of displays, the ONE TOUCH SNAP LTE offers a large display – a 4.6-inch display. It’s the perfect place to show-off beautifully sharp photos taken on the 8 megapixel camera (2 megapixel at the front).

The ONE TOUCH SNAP LTE has a dual core 1.4Ghz snapdragon chipset for efficiency and comes in four great colours: Bluish Black, Cloudy, Metallic Red and White.

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As the world’s first smartphone to feature the Mozilla Firefox OS, it promises to gain a huge amount of attention in comparison to its tiny size – 500 million Mozilla users can’t be wrong!

Teeny tiny and super shiny, the ONE TOUCH FIRE is an easy-to-choose, easy-to-use smartphone in a range of seven bright colours and a compact, pocket-friendly design.

This entry-level, fun and bright smartphone is purpose built to deliver a simple, smart, easy-to-use first time smartphone experience. It’s the perfect choice for those moving gently from a feature phone to a smartphone – the large 3.5 inch display makes for a smooth HTML5 experience and apps are discovered in context while you surf the web!

The ONE TOUCH FIRE features the popular Firefox web browser; a 3.2 Megapixel camera; and a 1GHz processor for smooth browsing.

ALCATEL ONE TOUCH is proud to offer the first Mozilla Firefox OS smartphone, the ONE TOUCH FIRE is already being embraced by partners across the globe.

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For further information or to organize a handset trial please contact:

Spencer Douglass
ALCATEL ONE TOUCH
852.5463 9484
Spencer.douglass@tcl.com

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ALCATEL ONE TOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. One of the fastest growing of the world’s top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, designing their products around individual’s lifestyles, enabling the end users to do more. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

For 20 years now, the ALCATEL brand has brought consistent innovation and quality in mobile telephony to the widest audience. The ONE TOUCH smartphone product line is leveraging on that expertise bringing unique products, priced to be accessible to all.

For more information, please visit www.alcatelonetouch.com