"Smiling Design" at Milano Design Week

ALCATEL ONE TOUCH introduces its product design platform Smiling Design at the Fuorisalone today as part of the internationally renowned Milano Design Week taking place in Italy April 12-17, 2011

Milan, 11 April 2011—ALCATEL ONE TOUCH introduces its product design platform—Smiling Design at the Fuorisalone today as part of the internationally renowned Milano Design Week taking place in Italy April 12-17, 2011. Currently the fastest growing of the top ten mobile vendors in the world, ALCATEL ONE TOUCH is taking part in the Fuorisalone, a spontaneous group of events during Milano Design Week focused on design and innovation, to invite people to experience first-hand the colorful, easy-to-use design of its products, and to demonstrate the values of its product design platform—Smiling Design.


Leading design innovation for ALCATEL ONE TOUCH is Paola Pinnavaia, a Design Director with extensive experience. "Our "Smiling Design" approach to product design is inspired by the people who use our devices. Our platform isn’t based on the idea that one size fits all, but rather that each phone can be as individual as the person who uses it."

Also speaking on the new design direction, Vittorio Di Mauro, Vice President, Global Marketing ALCATEL ONE TOUCH, shared: "We believe design - the forms, materials and detailing of our products - is important to our end-user. ALCATEL ONE TOUCH makes easy-to-use devices at affordable prices, and features a breadth of design options so consumers can select the best phone for their needs and desires with features that correspond to their individual lifestyles. And we felt that Fuorisalone was the perfect venue to share this commitment to design."
The ALCATEL ONE TOUCH Smiling Design can be seen at Elite Studios, one of the premier photo studios in Milan. Located at Via Tortona, 35, 20144 Milan. The exhibit will include the 2011 Red Dot Design Award winner, the ALCATEL ONE TOUCH 818. ONE TOUCH 818 is all about shape: a slim design combined with soft touch finishing and trendy metallic colours onto a very large touch display. The device is ergonomic and easy to use: push mail, social networking aggregator, online widget notification, and instant photo share are some of the features that have been included in this award-winning model.