ALCATEL ONE TOUCH Wins 2 iF Design Awards
Out of 2,923 entries, ALCATEL ONE TOUCH has won 2 iF product design awards 2012 for its mobile handsets—the ONE TOUCH 818 and the ONE TOUCH 355 PLAY, and will be recognized with the renowned label.
The ONE TOUCH 818 has an eye-catching form—a slim design with soft-touch finishing, metallic colors and a 3.2 inch touch display. The phone combines ergonomics with easy handling and is thus geared to users who value a product that makes mobile technology easily accessible.
The design of the ONE TOUCH 355 PLAY is inspired by sporty sneaker colors and forms for a younger audeince. Thanks to the QWERTY keyboard, this phone is suitable for fast messaging and, with its small dimensions, fits in every pocket.
“We attribute this award to the strength of our product design platform and the commitment ALCATEL ONE TOUCH has to creating products that are simple, easy-to-use, colorful and accessible. On behalf of ALCATEL ONE TOUCH, our entire research and design team and the company worldwide, we are excited and honored to be the recipient of the iF design award” shared Paola Pinnavaia, Design Director, ALCATEL ONE TOUCH.
For 58 years, the iF product design award has been an internationally recognized label for award-winning design and the iF brand has become a symbol for outstanding achievements in design. Today, iF is represented in Hannover and Munich (Germany), Taiwan, Korea and Brazil. The award ceremony will take place during Munich Creative Business Week, the 10th of February 2012 at BMW World in Munich, Germany.
About ALCATEL ONE TOUCH
ALCATEL ONE TOUCH designs, develops, and markets globally a growing range of mobile and internet products designed to be as individual as the people who use them. Currently the fastest growing of the world’s top ten mobile phone manufacturers, ALCATEL ONE TOUCH makes access to today’s mobile lifestyle simple by offering colorful, easy-to-use devices equipped with the technology people need most at prices they can afford. ALCATEL ONE TOUCH is a brand of TCL Communication, a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics. For more information, please visit www.alcatelonetouch.com